[{"data":1,"prerenderedAt":845},["ShallowReactive",2],{"blog":3},[4,178,325,459,589,741],{"id":5,"title":6,"body":7,"date":157,"dateModified":158,"description":159,"extension":160,"faqs":161,"lang":171,"meta":172,"navigation":173,"path":174,"seo":175,"stem":176,"__hash__":177},"blog\u002Fblog\u002Ffarsi-trovare-su-google-napoli.md","Farsi trovare su Google a Napoli: la guida per le piccole attività locali",{"type":8,"value":9,"toc":147},"minimark",[10,14,17,22,34,37,41,48,51,79,82,86,89,98,102,105,113,117,129,133,136,139],[11,12,13],"p",{},"Hai un'attività a Napoli, magari avviata da anni, ma quando un potenziale cliente cerca su Google compaiono sempre gli altri. È una delle situazioni più frustranti per chi lavora in città: il passaparola funziona, ma online sei invisibile, e ogni giorno qualcuno sceglie il concorrente solo perché lo ha trovato prima.",[11,15,16],{},"La buona notizia è che farsi trovare su Google non è magia né fortuna. È una serie di passi concreti, alcuni gratuiti, che puoi mettere in ordine fin da subito.",[18,19,21],"h2",{"id":20},"cosa-significa-davvero-farsi-trovare-su-google","Cosa significa davvero \"farsi trovare su Google\"",[11,23,24,25,29,30,33],{},"Quando qualcuno cerca \"pizzeria a Napoli\" o \"commercialista al Vomero\", Google mostra due cose diverse: la ",[26,27,28],"strong",{},"mappa con le attività locali"," in alto e i ",[26,31,32],{},"risultati di ricerca"," sotto. Sono due spazi distinti, e per essere presente in entrambi servono strumenti diversi.",[11,35,36],{},"Nella mappa compari grazie al Profilo dell'attività su Google. Nei risultati sotto compari grazie al tuo sito. Le piccole attività che si fanno trovare bene lavorano su tutti e due.",[18,38,40],{"id":39},"il-primo-passo-gratuito-il-profilo-dellattività-su-google","Il primo passo gratuito: il Profilo dell'attività su Google",[11,42,43,44,47],{},"Il ",[26,45,46],{},"Profilo dell'attività su Google"," (quello che vedi a destra quando cerchi il nome di un'azienda) è lo strumento più potente e più sottovalutato per farsi trovare in città. È gratuito e, una volta verificato, ti fa comparire nelle ricerche locali e su Google Maps.",[11,49,50],{},"Per renderlo efficace serve completarlo davvero:",[52,53,54,61,67,73],"ul",{},[55,56,57,60],"li",{},[26,58,59],{},"Nome, indirizzo e telefono"," esatti e sempre identici ovunque compaiano online",[55,62,63,66],{},[26,64,65],{},"Categoria giusta"," e orari aggiornati, festività comprese",[55,68,69,72],{},[26,70,71],{},"Foto reali"," dell'attività, dei locali, dei prodotti o dei lavori fatti",[55,74,75,78],{},[26,76,77],{},"Recensioni"," dei clienti, chieste con costanza dopo ogni servizio",[11,80,81],{},"Le recensioni in particolare contano due volte: aiutano il posizionamento nella mappa e convincono chi sta decidendo se fidarsi di te.",[18,83,85],{"id":84},"il-sito-è-ciò-che-trasforma-la-visibilità-in-clienti","Il sito è ciò che trasforma la visibilità in clienti",[11,87,88],{},"Il profilo Google ti fa comparire, ma da solo non basta. Chi ti trova vuole capire chi sei, cosa offri e perché dovrebbe scegliere te, e una scheda con quattro informazioni non risponde a queste domande. Senza un sito proprio finisci per mandare i clienti altrove.",[11,90,91,92,97],{},"Un sito ben fatto fa il lavoro che la scheda non può fare: presenta i tuoi servizi, mostra i risultati, risponde alle domande frequenti e raccoglie contatti o prenotazioni a qualsiasi ora. È la differenza tra essere visti e essere scelti. Sulla pagina dedicata alla ",[93,94,96],"a",{"href":95},"\u002Frealizzazione-siti-web-napoli","realizzazione di siti web a Napoli"," spiego come imposto un sito proprio con questo obiettivo.",[18,99,101],{"id":100},"perché-la-velocità-del-sito-decide-il-posizionamento","Perché la velocità del sito decide il posizionamento",[11,103,104],{},"C'è un dettaglio tecnico che fa la differenza tra un sito che si posiziona e uno che resta in fondo: la velocità. Google premia i siti veloci perché premia i suoi utenti, e oltre la metà di chi naviga da telefono abbandona una pagina che impiega più di 3 secondi a caricarsi.",[11,106,107,108,112],{},"Un sito lento perde clienti due volte: viene mostrato più in basso da Google e fa scappare chi comunque ci arriva. È uno dei motivi per cui curo l'aspetto tecnico fin dall'inizio invece di rincorrerlo dopo. Se vuoi un'idea di cosa comporta tutto questo in termini di budget, ne ho parlato in ",[93,109,111],{"href":110},"\u002Fblog\u002Fquanto-costa-sito-web-napoli","quanto costa un sito web a Napoli",".",[18,114,116],{"id":115},"lavori-in-una-nicchia-specifica","Lavori in una nicchia specifica?",[11,118,119,120,124,125,112],{},"Per alcune categorie il modo di farsi trovare cambia, perché cambiano le domande dei clienti e le foto che si aspettano di vedere. Se hai uno studio fotografico o una palestra, ho preparato due percorsi dedicati: ",[93,121,123],{"href":122},"\u002Fsiti-web-per-fotografi-napoli","siti web per fotografi a Napoli"," e ",[93,126,128],{"href":127},"\u002Fsiti-web-per-palestre-napoli","siti web per palestre e centri fitness a Napoli",[18,130,132],{"id":131},"da-dove-iniziare","Da dove iniziare",[11,134,135],{},"L'ordine giusto è semplice: prima sistemi il Profilo dell'attività su Google, perché è gratuito e dà risultati in fretta, poi costruisci un sito veloce che trasformi quella visibilità in clienti veri. I due passi si rafforzano a vicenda.",[137,138],"hr",{},[11,140,141,142,146],{},"Vuoi farti trovare dai clienti della tua zona invece che mandarli ai concorrenti? ",[93,143,145],{"href":144},"\u002Fcontact","Contattami"," e vediamo insieme da dove partire, senza impegno.",{"title":148,"searchDepth":149,"depth":149,"links":150},"",2,[151,152,153,154,155,156],{"id":20,"depth":149,"text":21},{"id":39,"depth":149,"text":40},{"id":84,"depth":149,"text":85},{"id":100,"depth":149,"text":101},{"id":115,"depth":149,"text":116},{"id":131,"depth":149,"text":132},"2026-06-12",null,"Hai un'attività a Napoli ma su Google non ti trova nessuno? Ecco i passi concreti per comparire nelle ricerche locali e trasformare chi cerca in clienti.","md",[162,165,168],{"q":163,"a":164},"Come faccio a far comparire la mia attività su Google a Napoli?","Il primo passo è creare e completare il Profilo dell'attività su Google (Google Business Profile): nome, indirizzo, orari, telefono, foto e categoria giusta. È gratuito ed è ciò che ti fa apparire nella mappa e nelle ricerche locali tipo 'parrucchiere Vomero' o 'ristorante vicino a me'. Poi serve un sito veloce e chiaro per trasformare chi ti trova in clienti.",{"q":166,"a":167},"Basta il profilo Google o serve anche un sito?","Il profilo Google ti fa comparire, ma il sito è ciò che convince. Senza un sito proprio dipendi solo dalle recensioni e dalle poche informazioni della scheda, e mandi i clienti sui profili dei concorrenti. Un sito veloce dà credibilità, risponde alle domande e raccoglie contatti e prenotazioni 24 ore su 24.",{"q":169,"a":170},"Quanto tempo ci vuole per farsi trovare su Google?","Il Profilo dell'attività può comparire nelle ricerche locali in pochi giorni una volta verificato. Il posizionamento del sito nei risultati organici richiede più tempo, di solito da qualche settimana ad alcuni mesi, e dipende dalla concorrenza nella tua zona e dalla qualità tecnica del sito.","it",{},true,"\u002Fblog\u002Ffarsi-trovare-su-google-napoli",{"title":6,"description":159},"blog\u002Ffarsi-trovare-su-google-napoli","iGAMa1MsfVZ44mCk_HJ3ish6UAMruWUiaQwizKO5Leg",{"id":179,"title":180,"body":181,"date":309,"dateModified":158,"description":310,"extension":160,"faqs":311,"lang":171,"meta":321,"navigation":173,"path":110,"seo":322,"stem":323,"__hash__":324},"blog\u002Fblog\u002Fquanto-costa-sito-web-napoli.md","Quanto costa un sito web a Napoli?",{"type":8,"value":182,"toc":302},[183,186,189,193,196,206,216,222,226,229,261,264,268,271,274,277,281,284,287,291,294,296],[11,184,185],{},"È una delle prime domande che mi fanno le aziende e i professionisti di Napoli, ed è anche una delle più difficili a cui rispondere senza contesto. Cerca online e trovi qualsiasi cifra, dai 300 ai 30.000 euro. Quel divario non è una truffa: è solo che \"fammi un sito\" può voler dire cose molto diverse.",[11,187,188],{},"Ecco cosa determina davvero il prezzo, e cosa aspettarti per un lavoro fatto bene.",[18,190,192],{"id":191},"quanto-costa-un-sito-web-a-napoli-le-fasce-di-prezzo-reali","Quanto costa un sito web a Napoli: le fasce di prezzo reali",[11,194,195],{},"La maggior parte dei progetti che realizzo rientra in due categorie.",[11,197,198,201,202,205],{},[26,199,200],{},"Sito vetrina e landing page."," Sono siti pensati per presentare la tua attività e trasformare i visitatori in clienti: il sito di uno studio professionale, di un ristorante, di un'azienda locale. In genere vanno dagli ",[26,203,204],{},"800 ai 2.500 euro",". La differenza dipende dal numero di pagine, dalla complessità del design e dal fatto che i contenuti siano già pronti o vadano scritti e organizzati.",[11,207,208,211,212,215],{},[26,209,210],{},"Web app e strumenti su misura."," Gestionali, dashboard, aree riservate, strumenti interattivi che fanno qualcosa di specifico per la tua attività. Partono da ",[26,213,214],{},"4.000 euro"," e salgono in base alle funzionalità e alle integrazioni necessarie.",[11,217,218,219,221],{},"Sono le stesse fasce che trovi nella pagina dedicata alla ",[93,220,96],{"href":95},", perché preferisco essere chiaro sui numeri fin dall'inizio.",[18,223,225],{"id":224},"cosa-fa-salire-il-prezzo-di-un-sito","Cosa fa salire il prezzo di un sito",[11,227,228],{},"Alcuni fattori aumentano in modo prevedibile il costo di qualsiasi progetto:",[52,230,231,237,243,249,255],{},[55,232,233,236],{},[26,234,235],{},"Design su misura"," invece di adattare una direzione che hai già definito",[55,238,239,242],{},[26,240,241],{},"Integrazioni"," con strumenti esterni (sistemi di prenotazione, gestionali, pagamenti)",[55,244,245,248],{},[26,246,247],{},"Contenuti"," da scrivere, organizzare o recuperare dal vecchio sito",[55,250,251,254],{},[26,252,253],{},"Tempistiche"," strette: un progetto urgente costa sempre di più",[55,256,257,260],{},[26,258,259],{},"Modifiche in corsa"," che non erano previste all'inizio",[11,262,263],{},"Essere chiari su questi punti fin da subito è il modo più rapido per ottenere un preventivo accurato ed evitare sorprese da entrambe le parti.",[18,265,267],{"id":266},"perché-diffidare-di-un-sito-a-300-euro","Perché diffidare di un sito a 300 euro",[11,269,270],{},"Un sito molto economico di solito nasconde un costo che non vedi in fattura.",[11,272,273],{},"I siti a poche centinaia di euro sono quasi sempre template preconfezionati, gli stessi usati da migliaia di altre attività, riempiti in fretta. Si caricano lentamente, spesso si vedono male da telefono, e oltre la metà dei visitatori da mobile abbandona un sito che impiega più di 3 secondi a caricarsi. Un sito che perde clienti ogni giorno non è economico: è costoso in un modo che non compare sulla ricevuta.",[11,275,276],{},"Pagare un professionista significa pagare la scelta giusta da subito, un sito veloce, che funziona da telefono e che ancora dopo due anni fa il suo lavoro senza dover essere rifatto da capo.",[18,278,280],{"id":279},"freelance-o-agenzia-a-napoli","Freelance o agenzia a Napoli?",[11,282,283],{},"Con un freelance hai tempi più rapidi, un contatto diretto con chi scrive davvero il tuo codice e un costo più contenuto: nessun account manager, nessun intermediario, nessun costo di struttura da coprire. Quando mi contatti, parli con la stessa persona che progetta, sviluppa e consegna il tuo sito.",[11,285,286],{},"Le agenzie hanno senso quando il progetto è molto grande o richiede tante competenze diverse tutte sotto lo stesso tetto. Per la maggior parte dei siti di aziende e professionisti a Napoli, un freelance è la scelta più rapida e più conveniente.",[18,288,290],{"id":289},"come-ottenere-un-preventivo-accurato","Come ottenere un preventivo accurato",[11,292,293],{},"Ogni progetto parte da una chiamata gratuita. Niente stime vaghe, niente tariffe orarie che lievitano senza preavviso. Mi spieghi cosa ti serve, ti faccio le domande giuste, e ti do un preventivo fisso con uno scopo chiaro: sai quanto spenderai prima che inizi qualsiasi lavoro.",[137,295],{},[11,297,298,299,301],{},"Vuoi capire se il tuo budget è in linea con quello che ti serve? ",[93,300,145],{"href":144}," e ne parliamo insieme, senza impegno.",{"title":148,"searchDepth":149,"depth":149,"links":303},[304,305,306,307,308],{"id":191,"depth":149,"text":192},{"id":224,"depth":149,"text":225},{"id":266,"depth":149,"text":267},{"id":279,"depth":149,"text":280},{"id":289,"depth":149,"text":290},"2026-06-06","Online trovi prezzi da 300 a 30.000 euro. Ecco cosa costa davvero un sito web a Napoli, da cosa dipende il prezzo e come evitare di pagare per la cosa sbagliata.",[312,315,318],{"q":313,"a":314},"Quanto costa un sito vetrina a Napoli?","Un sito vetrina o una landing page va in genere dagli 800 ai 2.500 euro. Il prezzo dipende dal numero di pagine, dal design e dal fatto che i testi e le foto siano già pronti o vadano realizzati. Una web app o uno strumento su misura parte da 4.000 euro.",{"q":316,"a":317},"Il prezzo del sito include la manutenzione?","La realizzazione e la manutenzione sono due cose separate. Il sito si paga una volta. La manutenzione, aggiornamenti, modifiche ai contenuti e supporto, è un abbonamento mensile a parte, così il sito resta sempre aggiornato e funzionante senza pensieri da parte tua.",{"q":319,"a":320},"In quanto tempo viene realizzato un sito?","Una landing page richiede 1-2 settimane, un sito vetrina completo dalle 2 alle 4 settimane. I tempi dipendono anche dalla velocità con cui mi fornisci testi, foto e loghi, e li concordiamo sempre prima di iniziare.",{},{"title":180,"description":310},"blog\u002Fquanto-costa-sito-web-napoli","bWSIh0FGP89et_ceSrmBRb92eLnvGIDqYSiE3h1ha7c",{"id":326,"title":327,"body":328,"date":440,"dateModified":441,"description":442,"extension":160,"faqs":443,"lang":453,"meta":454,"navigation":173,"path":455,"seo":456,"stem":457,"__hash__":458},"blog\u002Fblog\u002Fwhat-to-look-for-when-you-hire-a-nuxtjs-developer.md","What to look for when you hire a Nuxt.js developer",{"type":8,"value":329,"toc":433},[330,333,336,340,343,346,356,372,376,379,382,386,389,392,396,399,406,410,413,416,424,426],[11,331,332],{},"Most clients who come to me have already decided they want something custom. They've outgrown a template, they need performance their current site can't deliver, or they want an interface that's genuinely theirs. What they're less sure about is how to evaluate the person they hire to build it.",[11,334,335],{},"Here's what I look for, and what you should too.",[18,337,339],{"id":338},"what-a-developers-portfolio-really-tells-you","What a developer's portfolio really tells you",[11,341,342],{},"A developer's LinkedIn certifications and GitHub activity tell you very little about what working with them actually looks like. A portfolio tells you a lot.",[11,344,345],{},"When you look at someone's work, ask three questions: does the site load fast? Does it hold up on mobile? Does the UI feel considered, or does it look like a template with the colours changed?",[11,347,348,349,355],{},"You can test load speed for free at ",[93,350,354],{"href":351,"rel":352},"https:\u002F\u002Fpagespeed.web.dev",[353],"nofollow","PageSpeed Insights",". Open their live projects and run them. If a developer is building fast, performant Nuxt.js sites, the scores reflect it. If the scores are poor, the code is poor.",[357,358,359,360,359,368],"figure",{},"\n  ",[361,362],"img",{"src":363,"alt":364,"loading":365,"width":366,"height":367},"\u002Fblog\u002Fcore-web-vitals-breakdown.png","PageSpeed Insights Core Web Vitals breakdown for a live Nuxt.js project, with Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift all in the green","lazy",1600,900,[369,370,371],"figcaption",{},"Running a developer's live project through PageSpeed Insights. Green Core Web Vitals are the proof that the code underneath is solid, not just the homepage.",[18,373,375],{"id":374},"nuxtjs-is-not-just-vue-with-extras","Nuxt.js is not just Vue with extras",[11,377,378],{},"There's a meaningful difference between a developer who knows Vue and a developer who builds production Nuxt.js applications. Nuxt.js adds a full layer of complexity: server-side rendering, routing conventions, module configuration, image optimisation, SEO infrastructure, and deployment to platforms like Vercel.",[11,380,381],{},"A developer who knows Vue but hasn't worked extensively with Nuxt.js will spend your budget learning on the job. It's not dishonest, it's just what happens when someone stretches into adjacent territory. Ask specifically about Nuxt.js projects they've shipped, where they were deployed, and what the performance scores look like.",[18,383,385],{"id":384},"ask-about-performance-and-seo-before-you-start","Ask about performance and SEO before you start",[11,387,388],{},"If a developer doesn't mention Core Web Vitals, structured data, or image optimisation without being prompted, that's a signal worth paying attention to. These aren't advanced topics. They're the baseline for a site that's worth building.",[11,390,391],{},"A good Nuxt.js developer thinks about performance and SEO as part of the architecture, not as a checklist to run through at the end. The decisions that determine your Lighthouse score are made in the first week of a project, not the last.",[18,393,395],{"id":394},"fixed-scope-beats-hourly-billing-for-most-projects","Fixed scope beats hourly billing for most projects",[11,397,398],{},"Hourly rates sound transparent but rarely are. They create an incentive to work slowly and make it nearly impossible to budget accurately. A project quoted at €1,200 can quietly become €2,400 if the scope wasn't defined clearly upfront.",[11,400,401,402,112],{},"Fixed-scope projects, where the deliverables are agreed before work starts, align the developer's interests with yours. If the scope changes, the price changes. If it doesn't, it doesn't. For most landing pages and web applications, a fixed quote is the only quote worth accepting. If you're not sure what a fair quote looks like, I broke down ",[93,403,405],{"href":404},"\u002Fblog\u002Fwhat-does-it-cost-to-hire-a-freelance-web-developer","typical price ranges here",[18,407,409],{"id":408},"what-a-good-development-process-looks-like","What a good development process looks like",[11,411,412],{},"A developer worth hiring will ask you more questions than you expect before writing a single line of code. What's the goal of the site? Who is the audience? What does a successful outcome look like in six months?",[11,414,415],{},"The answers shape every technical decision that follows. A developer who jumps straight to building is one who'll need to rebuild things later.",[11,417,418,419,423],{},"If you want to see what this looks like in practice, ",[93,420,422],{"href":421},"\u002Fprojects","browse some of the projects I've built",". Each one started with a clear brief, a fixed scope, and a performance target defined upfront.",[137,425],{},[11,427,428,429,432],{},"If you're trying to figure out whether a developer is the right fit for your project, ",[93,430,431],{"href":144},"get in touch",". I'm happy to answer questions before there's any commitment on either side.",{"title":148,"searchDepth":149,"depth":149,"links":434},[435,436,437,438,439],{"id":338,"depth":149,"text":339},{"id":374,"depth":149,"text":375},{"id":384,"depth":149,"text":385},{"id":394,"depth":149,"text":395},{"id":408,"depth":149,"text":409},"2026-05-27","2026-06-04","Not every frontend developer who lists Nuxt.js on their profile delivers the same thing. Here's what actually separates good work from expensive mistakes.",[444,447,450],{"q":445,"a":446},"How do I know if a developer is actually good at Nuxt.js?","Open their live projects and test them on PageSpeed Insights. Fast, stable scores mean the code is solid. Ask which Nuxt.js sites they've shipped, where they're deployed, and what the performance scores look like.",{"q":448,"a":449},"Should I hire a developer who only knows Vue?","Not for a Nuxt.js project. Nuxt adds server-side rendering, routing conventions, image optimisation, and SEO infrastructure on top of Vue. A Vue-only developer will end up learning those parts on your budget.",{"q":451,"a":452},"Is a fixed quote better than an hourly rate?","For most websites, yes. A fixed quote on an agreed scope means you can budget with confidence and the price only moves if the scope moves. Hourly rates sound transparent but make the final cost hard to predict.","en",{},"\u002Fblog\u002Fwhat-to-look-for-when-you-hire-a-nuxtjs-developer",{"title":327,"description":442},"blog\u002Fwhat-to-look-for-when-you-hire-a-nuxtjs-developer","gZq7gBOlz3ENkXQ_tgjunRf9iPIAi86sA6bC3wcxc_k",{"id":460,"title":461,"body":462,"date":572,"dateModified":441,"description":573,"extension":160,"faqs":574,"lang":453,"meta":584,"navigation":173,"path":585,"seo":586,"stem":587,"__hash__":588},"blog\u002Fblog\u002Fwhy-your-website-is-losing-customers.md","Why your website is losing customers before they even read it",{"type":8,"value":463,"toc":564},[464,467,471,474,477,481,484,487,490,494,497,500,503,507,510,516,525,528,532,535,541,545,552,555,557],[11,465,466],{},"Most business owners think about their website in terms of design. Does it look professional? Is the copy clear? Do the colours match the brand? These things matter. But there's a problem that costs more than a bad headline or an outdated logo, and most people never think to check it: speed.",[18,468,470],{"id":469},"the-number-that-should-worry-you","The number that should worry you",[11,472,473],{},"53% of mobile users abandon a site that takes more than 3 seconds to load. Not 10 seconds. Three.",[11,475,476],{},"By the time your homepage has finished loading, more than half your potential customers on mobile have already left. They didn't read your offer. They didn't see your portfolio. They just left, and went to a competitor whose site loaded in two.",[18,478,480],{"id":479},"why-slow-sites-stay-slow","Why slow sites stay slow",[11,482,483],{},"The most common culprit is a site built on a platform that wasn't designed with performance as a priority.",[11,485,486],{},"WordPress powers 40% of the web, and for good reason. It's easy to set up and easy to manage. But a typical WordPress site with a theme, a page builder, and a handful of plugins loads hundreds of kilobytes of JavaScript and CSS that the browser has to download, parse, and execute before anything appears on screen.",[11,488,489],{},"None of that code is doing anything useful for your customer. It's overhead: the cost of using a tool built to be flexible for everyone rather than fast for you. Add cheap shared hosting, unoptimised images, and a few third-party scripts, and you have a site that feels broken even when it technically works.",[18,491,493],{"id":492},"how-slow-load-times-hurt-your-google-ranking","How slow load times hurt your Google ranking",[11,495,496],{},"Slow load times don't just cost you visitors directly. They cost you visibility.",[11,498,499],{},"Google uses Core Web Vitals as a ranking signal. A site that scores poorly on Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift ranks lower in search results than a faster competitor, even if your content is better.",[11,501,502],{},"If you're investing time in SEO and content, you may be building on a foundation that Google is quietly penalising.",[18,504,506],{"id":505},"what-a-good-pagespeed-score-looks-like","What a good PageSpeed score looks like",[11,508,509],{},"PageSpeed Insights is a free tool from Google that scores your site from 0 to 100 across performance, accessibility, best practices, and SEO.",[11,511,512,513,112],{},"Most business websites built on WordPress with a standard theme score between 40 and 65 on mobile. A site built from scratch with performance as a first principle scores consistently above 90. You can see what that looks like in practice in ",[93,514,515],{"href":421},"my projects",[357,517,359,518,359,522],{},[361,519],{"src":520,"alt":521,"loading":365,"width":366,"height":367},"\u002Fblog\u002Fpagespeed-good-score.png","Google PageSpeed Insights report showing a mobile performance score above 90 with green Core Web Vitals for a Nuxt.js site",[369,523,524],{},"A PageSpeed Insights score above 90 on mobile. This is what a site built for speed actually looks like.",[11,526,527],{},"That gap isn't cosmetic. It's the difference between a site that converts and one that quietly loses customers every day.",[18,529,531],{"id":530},"the-fix-isnt-always-a-rebuild","The fix isn't always a rebuild",[11,533,534],{},"Sometimes performance issues can be addressed without starting over. Optimising images, removing unused plugins, switching to faster hosting, and cleaning up render-blocking scripts can move the needle significantly.",[11,536,537,538,112],{},"But if your site is built on a foundation that was never designed to be fast, there's a ceiling to how far optimisation can take you. At some point, the architecture is the problem. If a rebuild turns out to be the answer, here's ",[93,539,540],{"href":404},"what a custom build typically costs",[18,542,544],{"id":543},"how-to-test-your-website-speed","How to test your website speed",[11,546,547,548,551],{},"Go to ",[93,549,354],{"href":351,"rel":550},[353]," and test your site right now. It's free, it takes 30 seconds, and the results are specific enough to act on.",[11,553,554],{},"If your score is below 70 on mobile, you're losing customers to your load time. If it's below 50, the problem is already serious.",[137,556],{},[11,558,559,560,563],{},"Not sure what the results mean or where to start? ",[93,561,562],{"href":144},"Get in touch"," and I'll take a look. I'll tell you honestly what's worth fixing and what isn't.",{"title":148,"searchDepth":149,"depth":149,"links":565},[566,567,568,569,570,571],{"id":469,"depth":149,"text":470},{"id":479,"depth":149,"text":480},{"id":492,"depth":149,"text":493},{"id":505,"depth":149,"text":506},{"id":530,"depth":149,"text":531},{"id":543,"depth":149,"text":544},"2026-05-21","Your site might look fine. But if it takes more than 3 seconds to load on mobile, more than half your visitors are already gone.",[575,578,581],{"q":576,"a":577},"How fast should my website load?","Aim for the main content to appear in under 2.5 seconds on mobile. Past 3 seconds, more than half of mobile visitors leave before they see anything at all.",{"q":579,"a":580},"How do I check my website speed?","Use Google's free PageSpeed Insights. Enter your URL and you get a score from 0 to 100 plus a list of specific fixes. A score below 70 on mobile means you're losing visitors to load time.",{"q":582,"a":583},"Can a slow website be fixed without rebuilding it?","Sometimes. Optimising images, removing unused plugins, and moving to faster hosting can help. But if the platform was never built for speed, there's a ceiling, and at some point the architecture itself is the limit.",{},"\u002Fblog\u002Fwhy-your-website-is-losing-customers",{"title":461,"description":573},"blog\u002Fwhy-your-website-is-losing-customers","aMTX9mSoIa6P4jBiwE3nsWpQzqLSWoKBupF1VkWMFwg",{"id":590,"title":591,"body":592,"date":725,"dateModified":441,"description":726,"extension":160,"faqs":727,"lang":453,"meta":737,"navigation":173,"path":404,"seo":738,"stem":739,"__hash__":740},"blog\u002Fblog\u002Fwhat-does-it-cost-to-hire-a-freelance-web-developer.md","What does it actually cost to hire a freelance web developer?",{"type":8,"value":593,"toc":718},[594,597,600,604,607,613,622,631,635,638,670,673,677,680,683,686,693,697,700,703,707,710,712],[11,595,596],{},"It's one of the first questions clients ask, and one of the hardest to answer without context. Search online and you'll find anything from €200 to €50,000. That range isn't dishonest, it's just that \"build me a website\" covers an enormous amount of ground.",[11,598,599],{},"Here's what actually determines the price, and what you should expect to pay for work that holds up.",[18,601,603],{"id":602},"landing-pages-and-web-apps-the-two-most-common-projects","Landing pages and web apps: the two most common projects",[11,605,606],{},"Most of what I build falls into one of two categories.",[11,608,609,612],{},[26,610,611],{},"Landing pages and brochure sites"," are focused, conversion-driven websites. A single page or a small set of pages designed to present what you do and get visitors to take action. These typically range from €800 to €2,500. The variation comes from design complexity, the number of sections, animations, and whether copywriting or content strategy is included.",[11,614,615,618,619,112],{},[26,616,617],{},"Web applications"," are more involved: custom interfaces, interactive dashboards, tools with real logic on the client side, and frontends that connect to external APIs or services. These start from €4,000 and scale up depending on scope and the number of integrations involved. You can see examples of both in ",[93,620,621],{"href":421},"my portfolio",[357,623,359,624,359,628],{},[361,625],{"src":626,"alt":627,"loading":365,"width":366,"height":367},"\u002Fblog\u002Flanding-page-vs-web-app.png","Two project examples side by side: a conversion-focused landing page on the left and a custom web app dashboard on the right",[369,629,630],{},"The two most common projects: a focused landing page (left) and a custom web app (right). Price tracks complexity, not page count.",[18,632,634],{"id":633},"what-drives-the-price-of-a-website-up","What drives the price of a website up",[11,636,637],{},"A few things reliably increase the cost of any project:",[52,639,640,646,652,658,664],{},[55,641,642,645],{},[26,643,644],{},"Custom design from scratch"," vs adapting an existing direction you've defined",[55,647,648,651],{},[26,649,650],{},"Integrations"," with third-party tools (CRMs, booking systems, payment providers)",[55,653,654,657],{},[26,655,656],{},"Content"," that needs to be written, structured, or migrated",[55,659,660,663],{},[26,661,662],{},"Timeline"," — rushed projects cost more, always",[55,665,666,669],{},[26,667,668],{},"Ongoing changes"," during the build that weren't in the original scope",[11,671,672],{},"Being clear about these upfront is the fastest way to get an accurate quote and avoid surprises on both sides.",[18,674,676],{"id":675},"why-not-just-use-a-template-or-a-page-builder","Why not just use a template or a page builder?",[11,678,679],{},"You can, and for some projects it makes sense. But there are real trade-offs.",[11,681,682],{},"Templates are designed to look good in screenshots. They're built to be flexible for anyone, which means they're optimised for no one. You end up with code you didn't write, plugins you don't fully control, and a performance ceiling that's difficult to break through.",[11,684,685],{},"Page builders like Elementor or Webflow are a middle ground. They work well for simple sites with straightforward requirements. The moment you need something that doesn't fit their model, you're fighting the tool.",[11,687,688,689,112],{},"A custom build gives you exactly what your project needs, nothing more and nothing less. Faster load times, cleaner code, and a UI that's actually yours rather than a theme adapted five times over. If you're weighing a custom build against a CMS, I go deeper on that trade-off in ",[93,690,692],{"href":691},"\u002Fblog\u002Fnuxtjs-vs-wordpress","Nuxt.js vs WordPress",[18,694,696],{"id":695},"what-youre-actually-paying-a-freelance-developer-for","What you're actually paying a freelance developer for",[11,698,699],{},"When you hire a freelance developer, you're not paying for someone to press buttons faster than you could. You're paying for the judgement to build the right thing, the experience to avoid expensive mistakes, and the technical quality that keeps working two years from now without needing to be rebuilt.",[11,701,702],{},"A cheap site that loses half its visitors to slow load times or a broken mobile layout isn't cheap. It's expensive in a way that doesn't show up on the invoice.",[18,704,706],{"id":705},"how-to-get-an-accurate-quote","How to get an accurate quote",[11,708,709],{},"Every project I take on starts with a free consultation. No vague estimates, no hourly rates that balloon without warning. You describe what you need, I ask the questions that matter, and I give you a fixed quote with a clear scope.",[137,711],{},[11,713,714,715,717],{},"If you're trying to figure out whether your budget fits what you need, ",[93,716,431],{"href":144}," and let's work it out together.",{"title":148,"searchDepth":149,"depth":149,"links":719},[720,721,722,723,724],{"id":602,"depth":149,"text":603},{"id":633,"depth":149,"text":634},{"id":675,"depth":149,"text":676},{"id":695,"depth":149,"text":696},{"id":705,"depth":149,"text":706},"2026-05-14","Landing page or full web app? Here's what freelance web development actually costs, what drives the price, and how to avoid paying for the wrong thing.",[728,731,734],{"q":729,"a":730},"How much does a freelance web developer cost?","It depends on scope. A landing page or small website usually ranges from €800 to €2,500. A web app or custom tool starts from €4,000. The final number tracks the number of pages, custom design, integrations, and content involved.",{"q":732,"a":733},"Do freelance developers charge hourly or a fixed price?","I work on a fixed price for a defined scope. You know the total before any work starts, and it only changes if the scope changes. Hourly billing makes budgeting almost impossible and quietly rewards working slowly.",{"q":735,"a":736},"Is a cheap website worth it?","Rarely. A site that loads slowly or breaks on mobile loses customers every day, a cost that never appears on the invoice. Cheap becomes expensive when the thing you paid for doesn't do its job.",{},{"title":591,"description":726},"blog\u002Fwhat-does-it-cost-to-hire-a-freelance-web-developer","WHjgifPjA7fF3swxd5pXHF91w5IWfdqUIS_9MC5a8FE",{"id":742,"title":743,"body":744,"date":829,"dateModified":441,"description":830,"extension":160,"faqs":831,"lang":453,"meta":841,"navigation":173,"path":691,"seo":842,"stem":843,"__hash__":844},"blog\u002Fblog\u002Fnuxtjs-vs-wordpress.md","Nuxt.js vs WordPress: what I tell clients before they decide",{"type":8,"value":745,"toc":822},[746,749,752,756,759,762,766,769,772,775,784,788,791,797,801,804,807,811,814,816],[11,747,748],{},"Every week I talk to clients who ask the same question: should we build on WordPress or something more custom? It's a fair question. WordPress powers 40% of the web, it's familiar, and the barrier to entry is low. But familiarity isn't the same as the right fit, and choosing the wrong foundation early is expensive to fix later.",[11,750,751],{},"Here's what I actually tell them.",[18,753,755],{"id":754},"wordpress-is-a-product-nuxtjs-is-a-foundation","WordPress is a product. Nuxt.js is a foundation.",[11,757,758],{},"WordPress was built to publish content. That's what it's genuinely great at. If you're running a blog, a news site, or a simple brochure website where non-technical team members need to update content regularly, WordPress does that job well. The ecosystem is mature, hosting is cheap, and you don't need a developer for day-to-day content changes.",[11,760,761],{},"The problem is that most businesses eventually want more than content publishing. They want custom interactions, fast load times, integrations with external services, and a UI that actually reflects their brand, not a theme that's been adapted five times over. That's where WordPress starts to fight back.",[18,763,765],{"id":764},"where-wordpress-hits-a-performance-ceiling","Where WordPress hits a performance ceiling",[11,767,768],{},"A fresh WordPress install is manageable. Add a page builder, a few plugins, and a theme, and you've added hundreds of kilobytes of JavaScript and CSS that load on every page whether you need them or not. The result is a site that struggles to pass Core Web Vitals, Google's metrics for real user experience.",[11,770,771],{},"This matters more than people think. Google uses Core Web Vitals as a ranking signal. And beyond SEO, the data is clear: a one-second delay in load time reduces conversions by up to 7%. If your site exists to generate leads or sell something, performance is a business metric, not a technical one.",[11,773,774],{},"Nuxt.js ships only what you build. There's no plugin overhead, no theme bloat, no hidden JavaScript running in the background. Every millisecond is accountable.",[357,776,359,777,359,781],{},[361,778],{"src":779,"alt":780,"loading":365,"width":366,"height":367},"\u002Fblog\u002Fnuxtjs-vs-wordpress-pagespeed.png","Side-by-side PageSpeed Insights comparison showing a WordPress site scoring in the 50s and a Nuxt.js site scoring above 90 on mobile",[369,782,783],{},"The same kind of site on WordPress and on Nuxt.js. That gap in mobile performance is the difference between ranking and being buried.",[18,785,787],{"id":786},"flexibility-where-nuxtjs-pulls-ahead","Flexibility: where Nuxt.js pulls ahead",[11,789,790],{},"Every custom feature on WordPress is a negotiation with the CMS. You're working around its assumptions about how content should be structured, how pages should render, and how data should flow. Custom post types, ACF fields, REST API hacks: it works, but the complexity accumulates.",[11,792,793,794,112],{},"Nuxt.js has no opinion about your content structure. You build exactly what your product needs. Animations, dynamic data, complex state, third-party APIs: all first-class citizens, not afterthoughts bolted onto a blogging platform. If you want to see what this looks like in practice, ",[93,795,796],{"href":421},"browse some of the projects I've built with Nuxt.js",[18,798,800],{"id":799},"when-wordpress-is-still-the-right-answer","When WordPress is still the right answer",[11,802,803],{},"I don't recommend Nuxt.js to everyone. If your team needs to publish content independently without a developer, if your budget is very limited, or if you genuinely just need a simple informational site, WordPress is a pragmatic choice. The tooling exists, it works, and you can find support anywhere.",[11,805,806],{},"But if your business depends on conversion rates, on brand differentiation, on load times, or on an interface that's genuinely yours, WordPress will eventually become a ceiling, not a foundation.",[18,808,810],{"id":809},"how-to-choose-between-wordpress-and-nuxtjs","How to choose between WordPress and Nuxt.js",[11,812,813],{},"Before choosing a platform, ask yourself: what does success look like for this site in two years? If the answer involves growth, performance, and a UI that evolves with your product, build it right from the start.",[137,815],{},[11,817,818,819,821],{},"Not sure which direction makes sense for your project? ",[93,820,562],{"href":144}," and let's figure it out together.",{"title":148,"searchDepth":149,"depth":149,"links":823},[824,825,826,827,828],{"id":754,"depth":149,"text":755},{"id":764,"depth":149,"text":765},{"id":786,"depth":149,"text":787},{"id":799,"depth":149,"text":800},{"id":809,"depth":149,"text":810},"2026-05-06","WordPress is quick to set up, Nuxt.js gives you full control. Here's how to decide which one your project actually needs.",[832,835,838],{"q":833,"a":834},"Is Nuxt.js better than WordPress for SEO?","For technical SEO, yes. Nuxt.js gives you full control over page speed, structured data, and clean HTML, which are direct ranking factors. WordPress can rank well too, but you often have to fight plugins and theme bloat to get there. Content quality still matters more than the platform on both.",{"q":836,"a":837},"Can I update a Nuxt.js website myself without a developer?","It depends on how it's built. For content that changes often, I can connect a headless CMS so you edit text and images from a simple dashboard. For a site that rarely changes, updates go through me, usually within a day.",{"q":839,"a":840},"Is Nuxt.js more expensive than WordPress?","Upfront, often yes, because the site is custom-built rather than assembled from a theme. Over time it's frequently cheaper: no premium plugin subscriptions, fewer things that break, and no forced rebuild when a theme can't keep up with what you need.",{},{"title":743,"description":830},"blog\u002Fnuxtjs-vs-wordpress","HbVllToPoJUmQfPgpuzpDYNO5vJZfnwKm__UkzLDlv0",1781886286825]